![]() Fake followers on a brand’s profile could also keep honest creators from wanting to collaborate. When customers examine a brand’s followers closely and discover that some of them are fake, the brand loses credibility in the eyes of that consumer. ” - A Complete Guide to Spotting Fake Influencers in 2020Īdditionally, agencies that supply fake followers will often have those followers like a brand’s social media page. ![]() They may even accept payment, knowing that they won’t be able to meet your campaign goals. “Because fake influencers ‘achieved’ their status disingenuously, they have no problem deceiving you about expectations. In most cases, creators using fake followers deceive brands about their ability to convert consumers during a campaign. Resorting to fake followers to build one’s brand cannot establish credibility as a creator.Ĭreator dishonesty can have negative consequences for the brands that partner with them. ![]() Creators build their success on a trustworthy reputation. ![]() The Impact of Recruiting a Fake Influencer with Fake Followersīy implication, creators using fake followers willingly render themselves to be fake influencers. ![]()
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June 2023
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